Effective date: July 16, 2026
Fallon Firearms, LLC (“Fallon Firearms,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit fallonfirearms.com, create an account, contact us, purchase products, request services, or otherwise interact with us.
Information We Collect
Depending on how you use our website and services, we may collect:
- Contact and account information: name, email address, telephone number, billing and shipping addresses, username, and account preferences.
- Order and transaction information: products and services requested, order history, payment status, shipping details, receiving dealer or Federal Firearms Licensee (“FFL”) information, and related communications.
- Payment information: payment information is processed by our payment service providers. We generally do not receive or store complete payment-card numbers.
- Firearm-transfer and compliance information: information reasonably necessary to coordinate a lawful firearm or NFA transaction, verify eligibility, identify a receiving FFL, conduct required checks, maintain required records, or comply with federal, state, and local law. Some regulated records may be collected or maintained outside the public website.
- Service information: details about transfer requests, ATF Form 1 assistance, Cerakote, gunsmithing, appointments, or other services you request.
- Communications: information you submit through contact forms, email, telephone, reviews, or customer-support messages, including your preferred contact method and request details.
- Device and usage information: IP address, browser type, device identifiers, pages viewed, referring pages, approximate location derived from IP address, cookie identifiers, and website interaction data.
How We Collect Information
We collect information directly from you, automatically through cookies and similar technologies, and from service providers, distributors, shipping carriers, receiving FFLs, and other parties involved in a transaction or service you request.
How We Use Information
We may use personal information to:
- Process orders, payments, shipments, returns, transfers, and service requests
- Create and maintain customer accounts
- Coordinate with distributors, shipping carriers, receiving FFLs, and service providers
- Comply with firearm-transfer, recordkeeping, tax, fraud-prevention, and other legal obligations
- Respond to questions, provide support, and communicate about orders or services
- Secure, troubleshoot, analyze, and improve the website and our operations
- Detect or prevent fraud, misuse, security incidents, and unlawful activity
- Send marketing communications where permitted, subject to your choices
- Establish, exercise, or defend legal claims and enforce our terms and policies
Cookies and Analytics
We and our service providers may use cookies, pixels, and similar technologies to operate the website, remember preferences, maintain shopping carts and sessions, measure traffic, understand how visitors use the site, and support security or marketing. You can control many cookies through your browser settings. Disabling cookies may prevent some site features from working correctly.
Our website may use analytics or site-management services, including Google services, that collect device and usage information according to their own privacy terms.
How We Disclose Information
We may disclose personal information as reasonably necessary to:
- Website, hosting, ecommerce, payment, form, analytics, security, and customer-support providers, including providers supporting WordPress, WooCommerce, Hostinger, payment processing, Google services, and website forms
- Distributors and fulfillment partners, including Lipsey’s, when needed to source or fulfill an order
- Shipping carriers and delivery providers
- Receiving or transferring FFLs and providers that support firearm checkout, compliance, or transfer coordination
- Manufacturers or warranty providers when you request warranty assistance
- Accountants, attorneys, insurers, and other professional advisers
- Government agencies, regulators, law enforcement, courts, or other parties when required by law or reasonably necessary to protect rights, safety, and security
- A successor or prospective successor in connection with a merger, financing, sale, reorganization, or transfer of all or part of the business
We do not sell personal information for monetary consideration. We may disclose information to service providers and other parties for the business purposes described in this policy.
Firearm and Regulatory Records
Certain firearm transaction records are subject to federal or state recordkeeping and disclosure rules. We may retain and disclose those records as required or permitted by law, including to the Bureau of Alcohol, Tobacco, Firearms and Explosives or other authorized government authorities. Privacy choices and deletion requests do not override records we are legally required to maintain.
Data Retention
We retain personal information for as long as reasonably necessary for the purposes described in this policy, including fulfillment, customer support, accounting, fraud prevention, dispute resolution, warranty administration, and legal compliance. Retention periods vary by the type of information. Regulated firearm records may be retained for the period required by applicable law.
Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No website, transmission, or storage system can be guaranteed completely secure.
Your Privacy Choices and Rights
You may update certain account information by signing in to your account. You may unsubscribe from promotional emails by using the unsubscribe link in the message or contacting us. You can also manage cookies through your browser settings.
Depending on where you live and which laws apply, you may have rights to request access to, correction of, deletion of, or a copy of certain personal information, and to opt out of certain sales, targeted advertising, or profiling. To submit a request, email info@fallonfirearms.com with the subject “Privacy Request.” We may need to verify your identity and may deny or limit a request where permitted by law, including when information must be retained for firearm, tax, fraud-prevention, safety, or legal purposes. If applicable law provides an appeal right, you may appeal our decision by replying to our response with the subject “Privacy Appeal.”
Children’s Privacy
Our website and services are not directed to children under 18, and we do not knowingly collect personal information from children through the website. If you believe a child provided personal information to us, contact us so we can review and address the issue.
Third-Party Websites
Our website may link to websites or services operated by others. Their privacy practices are governed by their own policies, and we are not responsible for their content or practices.
Changes to This Policy
We may update this Privacy Policy from time to time. We will post the revised version on this page and change the effective date when appropriate. Material changes may be communicated by additional means where required by law.
Contact Us
Questions or privacy requests may be sent to:
Fallon Firearms, LLC
Louisiana
info@fallonfirearms.com